Hermes

Catwalk with a difference... magnificent concept by Hermes for its Spring Summer collections.



I was engaged to choreograph Hermes Spring/Summer collection with a difference in early 2000s. Interestingly, the 'showcase' was on a converted travelator ... yes... it's moving!

A moving window display indeed where the audience viewed with gusto.

Trains of shoes.. mules, heels, pumps... were assembled backstage by Runway team in sync with the look and music. After all, that's what i was there for... to choreograph and conceive the concept.

The tricky part, getting our fabulous models to 'walk', 'run', do the tango or simply 'fly'... of course, we can't reveal how it's been done...




Simply, it was like a window display comes alive...., the Finale ends with models lugging the signature Hermes boxes all decked in ribbons.

Interesting too, this is the only show that make up is not conformed to faces...

what matter most are the legs.. where the models were selected for having the best legs... the darlings of catwalk... great job by our dear professional make up artisan, Sharmilah.. yes, it has been a long journey for both of us.... and voila, Runway Concepts & BigIsGorgeous by Sharmilah eventually conceived.

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