Stars come out to promote breast cancer awareness in style
The stars came out in style at Bobby's Taproom.Grill.Ribs at Chjimes for a star-studded event as part of Bobby's championing the "Stand Up To Breast Cancer 2010" campaign - a fundraising and awareness campaign in support of the Breast Cancer Foundation Singapore (BCF).
Guests dressed to the "Gorgeous In Pink" theme and a plethora of Singapore and international celebrities did all in their means to ensure that funds were raised for the good cause.
Hosts and auctioneers for the evening were Alan Wilkins, ESPN Star Sports Commentator/Presenter and Linda Black, a professional model, emcee and HBO host.
The pink fashioned themed event saw a glamorous catwalk show organised by Bobby's and directed by Runway Concepts featuring outfits from Glitterati and Stylemart.
Taking to the catwalk were Colleen Francisca - Mrs Singapore World 2008, Irene Chui Mei Chun – a breast cancer survivor herself, Felomina Devaraj Rulloda - Managing Director of Bobby's and a host of international models.
The charity auction raised over $18,700 in support of the Breast Cancer Foundation.
Items auctioned included a Roger Federer autographed tennis racket (sponsored by ex-tennis ace Vijay Amritraj), the painting "Happy Moments II" by Kuen Stefanie, "Little Samsui Women" sculptures by Lim Leong Seng, a beauty hamper and watches by Jonathan Holland & Associates, Mumms Magnum Champagne by Pernod Richard and a signed national cricket shirt from Mahendra Singh Dhoni, India's Cricket Captain and the ICC ODI Player of the Year for 2008 and 2009.
There was also entertainment in the evening including performances by the 2006 Singapore Idol Hady Mirza and dancers from the Tango Lyrical Theatre.
This "Gorgeous in Pink" event is part of a nine and a half months fundraising campaign that runs until the end of October, which is official breast cancer awareness month.
Felomina Devaraj Rulloda, Managing Director of Bobby's, said, “Throughout this important initiative, Bobby's will pledge 50 cents of every receipt issued at its Chijmes outlet to the Breast Cancer Foundation.
“The $18,700 we raised in [this] auction is fabulous, but we still have much more to give to this cause that is so important to women in Singapore".
Other organisations such as the Singapore Council of Women's Organisations, Women's Initiative For Aging Successfully and Chinese Women's Association have also combined to create awareness and education about breast cancer.
The campaign aims to encourage more women to go for mammograms and to raise funds to assist the Breast Cancer Foundation in its ongoing efforts.
It also aims to create media and public support for the foundation, a non-profit organisation that encourages early detection and provides moral support for breast cancer sufferers and their families.
This includes connecting them with breast cancer survivors and experts to help them cope while undergoing treatment.
1 comment:
thank you!... will update more juicy stuffs... have a fantastic weekend.. best regards.
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